Keystone Kares: The Joy of Sox

May 2021

Keystone Shops is excited to feature The Joy of Sox as our Keystone Kares for the third year in a row! The Joy of Sox has a simple mission, to provide joy to the homeless with new socks. 

But why socks? Socks are actually the most in demand item for the homeless; unlike other used articles of clothing, used socks are usually thrown out. Socks are an integral part of not only keeping warm, but also in protecting feet and keeping them healthy. The environmental exposure that homeless people face without socks can cause sores, frostbite, gangrene, and other infections. In worst case scenarios these conditions get so severe that some of the homeless people suffering from these conditions end up having to get their toes or even feet removed. So this seemingly small, kind gesture of donating socks can actually make a huge difference in someone’s life. 

As previously stated, The Joy of Sox’s simple mission is to provide homeless people with new socks. As a Philadelphia based organization, they have provided new socks to the homeless throughout the greater Philadelphia area and across Pennsylvania. What’s more? They’ve even been able to reach 30 different states including New York, Wisconsin, and Texas, as well as spread their joy on an international level, reaching Canada, Mexico, The U.K., Uganda, and Afghanistan. 

The Joy of Sox does three things: they collect and purchase NEW socks, distribute socks to the homeless, and raise funds to purchase more new socks and run their operations. Throughout March Keystone Shops will feature ways to support The Joy of Sox. We are thrilled to once again be spotlighting such a wonderful organization!

To learn more about The Joy of Sox, you can visit, and if you’d like to make your own donation directly to The Joy of Sox, you can do so here

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